The technology industry being a very dynamic business ground, most established companies are shaken by the day to day innovations that threat their survival in the market. Tanzania being a developing country is no different to most countries with the great introduction of new technology. This leads to a stiff competition in the market and a great need for ISHARA to provide best strategies and support to survive the innovation storm.

The media industry is clearly challenged in Tanzania as most part of the world due to the introduction of the digital phones. This goes the same way with communications all being in a digital form. This calls for a great amount of creativity to remain relevant to the market and meeting the needs of the public. However, there are still rural areas that are yet to be explored with the modern communication and media means. This leaves a great part of Tanzania still being unattended and that is a very promising opportunity for investment that ISHARA is well equipped to walk you through it.